Vorgehen bei der Marktentwicklung

Approach

Turning market potential
into business.

I refine your offering, target market and relevant
decision-makers for Switzerland, open doors to
suitable distributors, integrators and end customers,
and consistently advance conversations, partnerships
and opportunities.

Discuss Market Potential

✓ Personal

✓ Confidential

✓ Consistent

Four steps. One clear development process.

My approach is structured, flexibly adaptable and focused on specific next steps.
This is how market potential becomes a viable business opportunity.

My approach is structured, flexibly adaptable and focused
on specific next steps.This is how market potential
becomes a viable business opportunity.

`Refine market and offering`

`Create the right foundation.`

Target segments, value propositions, partner profiles and outreach are consistently tailored to the Swiss market.

Expected outcomes

Clear positioning, realistic objectives and a market-ready offering for Switzerland.

Approach

Analysis of the target market, refinement of the value proposition and prioritisation of relevant target groups and decision-makers.

`Prioritise market access`

`Market Development Compact`

`Identify the most effective routes to market.`

Suitable distributors, integrators, end customers and multipliers are selected and prioritised according to relevance.

Expected outcomes

A clear overview of the most important target customers, partners, multipliers and routes to market.

Approach

Assessment of potential routes to market based on potential, fit, accessibility and strategic importance.

`Initiate conversations`

`Market Development Active`

`Engage relevant contacts in dialogue.`

Selected contacts are approached personally and credibly, with a specific reason for engaging.

Expected outcomes

Qualified conversations with relevant decision-makers and concrete feedback from the Swiss market.

Approach

Personal outreach, preparation and support of conversations, as well as assistance in positioning the offering.

`Advance opportunities`

`Turn interest into business.`

Follow-up activities are coordinated, feedback is evaluated and identified opportunities are consistently advanced.

Expected outcomes

A robust pipeline, developed partnerships and concrete next steps for further growth.

Approach

Continuous follow-up, coordination with partners and customers, and support through to the agreed next step.

From Validation to Market Responsibility.

From Validation to Market
Responsibility.

The engagement models build on one another and can be used individually or sequentially, depending on your objectives.

Die Mandatsformen bauen aufeinander auf und können je nach Zielsetzung
einzeln oder sequenziell eingesetzt werden.

Refine market and offering

Build the foundation.
Identify potential.

Prioritise market access

Identify the most effective routes to market.

Initiate conversations

Engage relevant contacts in dialogue.

Advance opportunities

Turn interest into business.

Personally led. Transparently managed.

In der
Schweiz
Fuss fassen

I work closely with you, ensuring clear priorities and measurable progress at every stage of the process.

Die Mandatsformen bauen aufeinander auf und können je nach Zielsetzung
einzeln oder sequenziell eingesetzt werden.

Clear priorities

Together, we define realistic objectives and focus on the most promising opportunities.

Gemeinsam definieren wir realistische
Ziele und konzentrieren uns auf die
aussichtsreichsten Chancen.

Regular coordination

You remain continuously
informed about activities,
feedback and upcoming
decisions.

You remain continuously informed about activities,feedback and upcoming decisions.

You remain continuously informed about activities, feedback and upcoming decisions.

Documented progress

Insights, contacts, activities
and agreed next steps are
documented in a structured
manner.

Insights, contacts, activities and agreed next steps are documented in a structured manner.

Insights, contacts, activities and agreed next steps are documented in a structured
manner.

Process and personal support

Process and
personal support

Process and personal support

A clear process provides direction and keeps opportunities moving.
I set priorities, coordinate the next steps transparently and remain
personally involved – from the initial market overview to concrete results.

A clear process provides direction and keeps opportunities
moving. I set priorities, coordinate the next steps
transparently and remain personally involved – from the
initial market overview to concrete results.

40 years'
experience

B2B business
development,
ICT, cybersecurity
and market building

Access to
distributors, business
& government

40 years'
experience

B2B business
development,
ICT, cybersecurity
and market building

Access to
distributors, business
& governement